FREEBOUND LIFE

Your first career was about success.
Your second act can be about freedom.

A practical roadmap to redesign your career, money, and purpose after 40.

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A young woman in a dark gown with a white collar and cap sits at a stone window ledge, holding a peach; a white cloth lies beside her and a grapevine frames the opening.
When Your Spouse Says No to Your…

They are not refusing your plan. They are refusing a plan…

ByIan HwangSep 6, 202620 min read

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Detail of a Dutch genre painting: a fish seller and an older buyer face each other across a table of fish, a balance scale hanging above.

What to Charge for Your Expertise After…

ByIan HwangAug 14, 202619 min read

Three prices exist for the same three days of work. Most experienced professionals quote the lowest one for life. Here is how the other two get set.

Detail of a Dutch painting: a woman leans out of a stone window at night, holding a lit oil lamp that throws her face into warm light.

No Time to Start a Business? The…

ByIan HwangAug 16, 202619 min read

The notebook is A5, hardback, navy, the kind a company buys four hundred of at a time. Priya had filled eleven of…

Four men in wide black hats and white collars sit behind a red covered table with an open ledger; a bareheaded man stands among them, all looking out

The Market for Experience After 40: Who…

ByIan HwangAug 23, 202614 min read

Duncan kept the phone. It is a beige desk phone with twelve buttons and a small plastic window above the keypad, and…

An older woman in a fur-trimmed cap leans over a large open book, holding the printed pages up to the light; a small woodcut illustration sits in the lower column.

Experience Capital: What You Actually Own After…

ByIan HwangAug 29, 202616 min read

The handover pack ran to forty pages. Frances printed it twice, because the first copy came out with the appendices in the…

Two women in a paneled Dutch interior stand close together, passing a stack of folded white linen between their hands, while a child waits in the sunlit doorway beyond.

How to Get Your First Client After…

ByIan HwangSep 3, 202616 min read

Your first client almost never comes from marketing. Here is where it actually comes from after 40, and the three-layer method for…